Your
Brand's
Better
Half

From first impression to lasting loyalty, we build brands that grow.

Fractional Leadership

Enterprise-level marketing leadership scaled for your business needs. All the strategy and expertise of a CMO, with the flexibility to engage on your terms.

Explore

Building powerful brands from the inside out, ensuring every touchpoint tells your story.

Transform your market presence with data-driven strategies that acquire new customers and keep them coming back.

Craft compelling narratives that resonate with both internal teams and external audiences, building trust and credibility.

Fresh perspectives and actionable insights when you need them most.

Brand Strategy & Development

Marketing & Growth Strategy

Communications & Content

Strategic Planning & Advisory

My Back Story

Hey there! I'm Erin, Your Marketing Gal - aka your strategic marketing partner, bringing Fortune 500 and startup expertise to growing businesses. While healthcare is my sweet spot (and where I've spent most of my career), I've helped brands across industries - from law firms to consumer products - tell their stories and grow their business.

My secret sauce? Building brands from the inside out. By focusing on strong foundations and authentic customer experiences, we create sustainable growth through both new customer acquisition and long-term loyalty. No smoke and mirrors here - just smart strategy and solid execution.

Whether you're a healthcare provider looking to grow your practice, a service business ready to scale, or a brand seeking to shake up your market, I provide the leadership and insights you need to succeed. Think of me as your CMO-when-you-need-one, bringing big-brand thinking without the full-time commitment.

Your Brand's Better Half