Your Marketing Gal

Social Media 101 for Business - Brand Your Business

This past Saturday I had the pleasure of being one of the instructors at Colorado Free University's first Un-Job Fair. My first class was Social Media 101. If you know you have to get on social media but aren't quite sure what you should be doing, this is my PowerPoint presentation.

Social Media 101 for Business

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Create Your Social Media Marketing Plan

Is your "guilt" about now being online as much as you think you ought to be in order to market your business online getting making you feel bad? We all have the best intention of sticking to some type of social media marketing effort. As small business owners, it is hard to do it all. This past Saturday I taught a short class on creating a social media marketing plan for small businesses.

In summary, it's better to just pick a few things to do but do it consistently. If you haven't started, it's not too late. Think about what will work for you. What do you like to do? Just because Twitter, Linkedin and Facebook are big, is it the best place for you to be? Could there be a smaller social network that might work for you instead?

Here is the PowerPoint presentation. I also have an e-book you can download to start your plan.

Create Your Social Media Marketing Plan

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10 Tips, 10 Minutes a Day on Facebook

1. Update your status at least once a day. This goes out to your news feed. To get good content, set up Google alerts in your area of expertise or interest and get them delivered via email or RSS feed. Want to see what topics are trending online? Go to www.Alltop.com or http://popurls.com and share the ones you like. Chances are they will get shared again and you’ll get comments on your post. Copy the link and attach it on your status update and comment on it.

2. Scan through the feed (the wall) and comment on things you like that your friends have posted. Your comments will be shown on your friend’s page, which is a great way to grow your friends organically. Facebook splits the feed into live feed and most recent, so toggle back and forth. Facebook decides who they show on your feed so you might want to take a look at my previous entry to select and allow which friends will be seen on your feed. 

3. While scanning through your feed, see what postings you can share on your wall. Don't forget to thank your friend for posting the particular item.

4. Create different friends lists to be more targeted and keep organized. To create a list, click on Account, Edit Friends. Then create your list and add people to it. You can share certain postings with certain friends depending on how you organized them.

5. Look at birthdays and wish your friends “Happy Birthday”. Think of the friends you are really trying to build relationships with.

6. Look at events your friends have posted or are attending to see what you might be interested in. You can also share the event with your friends. Let the organizer know you are sharing the event - another way of being social on Facebook.

You'll see three icons next to "facebook" at the top of the page. The first one are your friend requests, second one are your direct messages and the third one are notifications. When they are highlighted, you know you need to respond. 

7. So, first look at your “Friend Requests” and accept the ones you’d like to. Pay attention to how you know them. Did they send you a personal message or do they have a picture? Do you have friends in common? Do they have a name or just a business name? Make sure they are “real” people. When you invite people to be friends with you, tell them how you know them: "I see we have a lot of friends in common" or "Just saw you on my friend’s page and liked what you said" or "It was great meeting you last night at the Denver Divas event."

8. The second icon is your inbox where you have received direct messages. Don't forget to answer any personal messages. 

9. The third icon are your notifications where someone has commented on one of your posts or  has responded to a post that you have commented on. So, click to follow the conversation and respond back if you need to.

10. Most of all, have fun. Even though I use Facebook for branding my social media marketing company, I really try to engage and get to know others by following conversations. After all, it's all about being social and that should always be fun. 

Here's a great video on doing Facebook in only five minutes a day created by one of my favorite Facebook social media friends, Kyle Griffith and the inspiration for this blog post.

 

Beyond the Basics of LinkedIn: Advanced Business Marketing Denver Workshop

You've created a great LinkedIn profile. But just how does LinkedIn work for you? LinkedIn is the premier social media networking platform perfect for businesses. In this intermediate to advanced workshop, you'll learn how to market yourself or your business the "social media" way. Learn how to grow your network and add connections the easy way, find opportunities, target companies and be known as an expert in your field! Get networking tips and join the right groups to pump up your social media marketing efforts. Also learn how to find content to look like the expert you are in your business or field.

Class is at Colorado Free University, 7653 E. 1st Place, Denver, CO 80230 on Saturday, May 8th from 9 to 11am. Register at: http://bit.ly/LinkedInMay8 or call 303.399.0093. 

About me: Owner of www.YourMarketingGal.com, I'm a certified Inbound Marketing Consultant. I help small businesses grow by developing and implementing strategic internet marketing plans. My services include social media marketing, social networking, blog creation, blogging, keyword selection, local search, search engine optimization & video marketing. I believe in giving entrepreneurs the tools to empower their own marketing efforts. 

Facebook for Business 2 - Marketing Your Business Denver Workshop

Your profile is set up, and you are posting updates regularly, growing your friend list, and following the Facebook etiquette that you learned in Facebook For Business Part I. Now it's time to play big and use Facebook applications. These powerful advertising tools will help you reach your target market quickly, easily, and free. In this class, you'll learn how to set up a business page, start a group, create and broadcast your event, and post articles and videos.

This is social media at its finest and is sure to attract the attention you need to grow your business! For more info or to register go to http://bit.ly/FB2April24 or call 303.399.0093.Class is April 24th from 9am to 11am at Colorado Free University, 7653 E. 1st Place, Denver, CO 80230.

About me: Owner of www.YourMarketingGal.com, I'm a certified Inbound Marketing Consultant. I help small businesses grow by developing and implementing strategic internet marketing plans. My services include social media marketing, social networking, blog creation, blogging, keyword selection, local search, search engine optimization & video marketing. I believe in giving entrepreneurs the tools to empower their own marketing efforts. 

Creating a Social Media Marketing Plan Denver Workshop

You understand the basics of social media including social networks, blogs, video marketing, etc., but how do you put this together? Learn how to come up with a preliminary manageable marketing plan to increase your brand awareness and be known as an expert in your industry.

This is one class in an all day Entrepreneur Fair at Colorado Free University, 7653 E. 1st Place, Denver, CO 80230. Find more info and register for this event #8941B at http://bit.ly/CFUFair or call 303.399.0093. Class is from 11:30am to 12:15pm.

About me: Owner of www.YourMarketingGal.com, I'm a certified Inbound Marketing Consultant. I help small businesses grow by developing and implementing strategic internet marketing plans. My services include social media marketing, social networking, blog creation, blogging, keyword selection, local search, search engine optimization & video marketing. I believe in giving entrepreneurs the tools to empower their own marketing efforts. 

Social Media 101 Workshop in Denver

You've heard of social media, blogs, Twitter, Facebook, etc., but don't fully understand how you should be using it to help your business. Learn the basics of building your online brand and how to market yourself the right way so that clients will find you. You can bet your competitors and customers are on social media, you should be too.

Class is from 10:30 to 11:15am and it part of an all day Entrepreneur Fair at Colorado Free University, 7653 E. 1st Place, Denver, CO 80230. More info and to register for this event #8941B, go to http://bit.ly/CFUFair or call 303.399.0093.

About me: Owner of www.YourMarketingGal.com, I'm a certified Inbound Marketing Consultant. I help small businesses grow by developing and implementing strategic internet marketing plans. My services include social media marketing, social networking, blog creation, blogging, keyword selection, local search, search engine optimization & video marketing. I believe in giving entrepreneurs the tools to empower their own marketing efforts. 

Facebook 101- Grow & Brand Your Business

Learn the latest and best strategies for branding yourself or company on Facebook. Start by optimizing and completing your profile. Add pictures, videos, links and posts to drive people to you or your business. Quickly add your current friends and organize your personal and business friends separately. Choose your privacy settings based on your comfort level. Know the secrets of growing your business by spending only 10 minutes a day on Facebook. Avoid the top four deadly mistakes people make on social media. You’ll have concrete techniques to implement your dynamic Facebook marketing plan. 

If you have a Denver business, this is the class to really start your online presence the right way and join one the hottest social network. Class is Saturday, April 17, 9am to 11am at Colorado Free University,7653 E. 1st Place, Denver, CO 80230. To register for class #3719K9, call 303.399.0093 or online at http://bit.ly/Ap17Facebook1. 

About me: Owner of www.YourMarketingGal.com, I'm a certified Inbound Marketing Consultant. I help small businesses grow by developing and implementing strategic internet marketing plans. My services include social media marketing, social networking, blog creation, blogging, keyword selection, local search, search engine optimization & video marketing. 

LinkedIn Marketing Techniques for Small Business

Again, another great group of students at Colorado Free University. Here is the LinkedIn presentation summarized on this PowerPoint. Each received a detailed booklet on information to jump start their marketing and really figure out ways to strategically increase their online marketing and get results. Social networking is all about providing helpful information and not spamming your connections. 

LinkedIn Marketing Techniques for Small Business

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LinkedIn Business Basics: Create a Great Profile

This is the presentation for my students at Colorado Free University. I went item by item through all the LinkedIn headers plus challenged them to create their LinkedIn profile by a certain date. If you've been putting off completing your profile, you can download a PDF file and take the LinkedIn 100% complete profile challenge: Download Challenge to LinkedIn.

LinkedIn Profile Basics