It’s the best time for small businesses to promote their business through online marketing and inbound marketing strategies. Inbound marketing is focused on getting found by the customer while outbound is focused on pushing your message out to find customers. Outbound marketing is also known as interruption marketing: cold calling, spam email, television advertising, newspaper advertising, etc. These methods are becoming less effective as technology advances: TiVo cuts television ads. Caller ID blocks cold calls, spam filters block spam emails, etc.
Inbound marketing draws people in and does not interrupt them. People choose to read blogs, visit websites, subscribe via RSS feed, read permission based email, participate in social networks, watch online videos, etc. It’s an amazing time for companies to be in business and use a variety of inbound marketing techniques to be found my customers.
There’s a buying process for prospective customers. Not everyone that you meet or visits your website is ready to buy right now. They may be just shopping or gathering information or seeing what you have to offer. Integrating several online and offline marketing strategies will give you more ways of staying in front of customers.
And this is why social media marketing is a great small business marketing tool. From social networking to blogs, we can get you set up by implementing the right mix of strategies and tools that you will be able to manage. Or we can train someone to manage your strategy the right way. As internet business consultants, we look at the whole picture of marketing – and social media, because it’s free and low-cost is a great addition. We'll also show you the best practices for engaging with your potential clients.
Give us a call at 303.632.2928 or email us at socialjo 1 at gmail. com to set up an appointment. If you want to get started on creating your plan, please download your free Create Your Social Media Marketing E-book.
Your Website Home
You've got to have a good home to drive potential customers to. One that draws people in and makes them feel sincerely welcome. And a blog website is perfect for your dynamic content. Some of the best known brands use the blog platform we use, including Coca Cola, Intuit, MSNBC and The Los Angeles Times. Why? Because you:
- can maintain complete control of your site without having to hire an outsider
- have built-in excellent search engine capabilities including Google sitemaps
- don't need to know HTML or CSS with the WYSIWYG editor
- add blog postings, images and videos with just a click
- never pay for upgrades or security changes
- share blog postings by hitting one button
Read more about our special offer on your custom website design and grow your business.
Search Engine Optimization Services
If you build it, will they come? They might with a good social media marketing strategy. But with complete keyword selection strategy, your site will get indexed much quicker and you'll increase your organic search hits. Our search engine optimization package is the way to go. Want to know what keywords your competitors are ranking for? We just might be able help you with that. You give us an idea of industry buzz words that you want to optimize your site for, and we'll create your study of keywords with low competition and good traffic. The study is yours to keep and we'll even suggest places you should use them.
Local Search
Want to have a great chance of getting even more phone calls and business? You can with our Local Search services. We'll claim or create your Google Map Listing, Yahoo Local, Bing and others and enhance them with keywords, pictures, etc. You'll fill out a template that we'll use for the different listings. This is a great way to get ranked quickly.
Introduction to Social Media
Learn the basics of social media including social networks, blogs, YouTube, and more. Learn the right way and wrong way to use social media and understand how to create a manageable social media plan for your business that draw prospects your way. Know how to pay it forward and look like the expert you are in your industry. Build the right community, optimize your profiles with keywords and more.
Facebook Profile & Training
Want to learn how to use Facebook for business. Well, start with the basics. First, we''ll create your personal profile on Facebook. You'll have a template questionnaire to guide you. We'll teach you how to maneuver through Facebook by adding friends, sharing content, adding pictures, video, etc. You'll even learn tools to make your time online much shorter. Then we'll create and set up your business or fan page by creating a custom graphic to match your website. We'll even do your automation set-up.
Twitter Set-Up Profile & Training
Can you be the next Lance Armstrong Twitter star? Use Twitter as a marketing tool and at least become a Twitter expert in no time. We''ll create a custom Twitter background with your website colors, logo, picture and tagline. Learn how to brand yourself by sharing tweets that show your expertise. Also learn time-saving tools that makes your time online much shorter.
LinkedIn Profile Training & Consulting
LinkedIn is the premier business networking perfect for finding strategic partners and clients. And if you're wondeering just how does LinkedIn work, our consulting services are for you.
LinkedIn Premier Marketing Services
Spend less time on LinkedIn and get more hits to your website than any other platform. Learn to market your business the social media right way with LinkedIn. Know how to invite people, how not to get kicked out of LinkedIn, join groups, post events and so much more. You'll know how to brand yourself as an expert and share helpful information. Short cut your learning and grow your business with our LinkedIn consulting and training services.
Meetup Training and Custom Set Up
We'll plan out your custom site and show you how to start and organize a successful Meetup. Training includes a complete marketing plan and/or consulting. Grow your Meetup, build community and grow your business.
Custom Group Training
Have a custom class specifically created for your industry and group. Learn how to use the different social media platforms in a concentrated short amount of time. discover techniques that build your company brand in the social media stratosphere and drive traffic to your website. Learn to take advantage of the power of your employees social media profiles. You'll understand and be able to implement a consistent, uniform strategy to supplement your existing marketing plan and do it the right way. Think of your existing strategy on steroids and this is what you'll have.
Ongoing Social Media Workshops & Classes
Your Marketing Gal has ongoing social media classes in Denver on different topics including Facebook, LinkedIn and the Social Media Marketing Club. Please check out our calendar.
Social Media and Traditional Marketing Consultant 