Social Media Consulting • Lead Generation • Social Networks • Blogs

Facebook for Beginners Denver Class

Confused on how to use Facebook?

Everyone is talking about Facebook for business. But before you soar, get the basics down.

Join us for this interactive beginner class in Denver where you’ll:

• get a great start on your PERSONAL Facebook profile
• explore the “Wall”
• post pictures, videos, status updates
• invite friends to join your personal page & more

Bring laptops and plenty of questions.  Don’t forget your business cards because a networking lunch social is included.

This class is for business owners or marketing managers that are brand new or fairly new to Facebook and plan on using Facebook for business.

Don’t waste hours online getting confused and trying to figure out Facebook only to do find out you’ve done it all wrong. Shortcut the process with this step-by-step Facebook for Beginners class.

If you want to use Facebook for business, your personal profile is intertwined with your business – even if you decide to keep everything separate. Learning the basic foundation will make the Business part of Facebook much easier.  

Class sponsored by Social Buzz Network, Corporate Office Centers and Your Marketing Gal.

Facebook Beginner Class will be held at Corporate Office Centers in the Tech Center, Thursday, July 21, 10am to 1pm, and is only $34. Class includes lunch and great networking. Register early - limited seating.

 

Corporate Office Centers is located in the Tech Center at 4643 S. Ulster Street, Suite 800, Denver CO 80237.

Jo Guerra, owner of Your Marketing Gal is proud to be the trainer for this class. She's taught hundreds of businesses and job seekers how to use social media marketing successfully. Contact Jo at socialjo1@gmail.com or 303.632.2928.

 

Denver Facebook Marketing Boot Camp Part 2

Part 2 of Denver Facebook Marketing Boot Camp took place on March 25 in the Denver area. This small-group workshop consisted of different strategies for marketing a Facebook Page including contests, inviting friends, events, connecting yoru blog, Facebook applications, claiming your page and much more. The group of business owners followed step-by-step to learn creative ways to market their business on Facebook - and to make sure they were adhrering to Facebook's policy. The workshop included a book detailing the different Facebook marketing strategies. Here is the presentation.

 

Facebook Denver Boot Camp Part 2

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Ready for a workshop to take your online marketing to the next level? Check out Your Marketing Gal's calendar. Or contact us via email or at 303.632.2928.

Facebook Basics Boot Camp Part 1

Facebook Basics and Marketing Boot Camp took place in Denver, CO on March 18th and 25th. A group of business owners attended this small group workshop. It was interactive and hands-on with everyone bringing their computer and following along as we went step-by-step through the basics of Facebook. Basics did not mean beginner. People that attended already had a personal profile and were somewhat familiar with Facebook. Parcipants were able to start their Facebook Page for their business. All were encouraged to do homework in betweent the two workshops to get the most our of the class. Attendees were giving a complete book filled with techniques and tips to make the most out of Facebook. Following is the presentation I shared with the group.

 

Facebook Boot Camp Part 1

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Upcoming classes, workshops and business events can be viewed at Your Marketing Gal Calendar.

Facebook Business Basics and Marketing Boot Camp in Denver

Launch your business success through social networking with this Denver Facebook business basics and marketing boot camp.

Facebook Basics Boot Camp Part 1

In order to soar on Facebook, you have to do it right. Did you know you could be shut down if you are using your personal page as your business? And you’d lose all your friends – so your hard work is down the drain. Learn the basics of doing Facebook right from a personal and business perspective. ­­ Are you needlessly exposing yourself?

• Find out about privacy settings
• How not to be a Facebook jerk
• How to brand yourself and your company by providing expert content
• Avoid the deadly mistakes people make
• And more business Facebook basics
• Best time to share content

This is part one of a two-part Facebook boot camp specifically designed for business. Don’t miss this great opportunity to expand your online footprint. Delicious lunch social follows. Class size is limited.  Bring your laptop if you'd like Part one of the workshop series is Monday, April 18th, 10am to 1pm at Zi Fusion, 7340 South Clinton Street Englewood, CO 80112, 720.287.1479.

Part 1 is Monday, April 18th, 10am to 1pm.

 

Facebook Marketing Boot Camp Part 2

You know the basics and are doing social media right. Now you are ready to create your Facebook Page and integrate marketing techniques that will grow your business. Differentiate your Facebook Page by using the right strategies.

• Invite your friends and customers
• Learn easy tweaks to get targeted people to like your page
• Find the right applications
• Publicize events
• Implement easy branding tips
• Run promotions to increase your "likes" the right way

Leave with a “tool box” full of marketing techniques to grow your business. This is part two of a two-part Facebook boot camp specifically designed for business. Delicious lunch social follows.  Part two of the workshop series is Monday, April 25th, 8:30am to 11am at Egg & I, 6818 S. Yosemite St. Englewood, CO.

Englewood, CO 80112, 720.287.1479.

Part 2 is Monday, April 25th, 8:30 to 11:45am.

 

Don't just be another person trying to learn everything about Facebook for your business by attending a huge conference with absolutely no personal contact. Make it personal - like business should be.

Each session is $59 or attend both for $99. Limited seating so register now.

You will more out of this workshop if you are already familiar with Facebook.

Option 1: Best investment: attend both sessions for $99.

 

 

Option 2: Attend Part 1 Facebook Basics Boot Camp for $59.

 

 

Option 3: Attend Part 2 Facbook Marketing Boot Camp for $59.

Receive individual training and attention from me, Jo Guerra. I've used social media for years to promote my business plus I've been training  and coaching companies to develop manageable, successful internet marketing strategies.  Contact me at 303.632.2928 or socialjo1@gmail.com.

Sponsored by Susan Corriere of Social Buzz Network. Contact Susan at 720.219.9139 or
susan@socialbuzznetwork.com.

Get Your Free Walk On Video for Your Website - Denver Entrerpeneurs Meeting

Steve Stone of Option MultiMedia will be showing us great examples of what you can do to

make your website have some real pizazz with walk-on videos. You'll see videos he has created plus he'll share his site, Media Fur, where you can add your own generic video to your site as well - for free. If you have a walk-on video, you are apt to convert many more visitors. 

As always, we'll have our power networking time with 30 second commercials and plenty of time to network after the meeting. RSVP if you'd like or just show up. This is a no-pressure networking event with 20 to 45 dynamic business owners.

About Options MultiMedia
Bring your website to the next level by adding State of the Art Multimedia elements. Online Video, Online Publications, Video Testimonials, 3D Animation, eLearning / Training & other multimedia. We are a Full Service Multimedia House that specializes in online media at an affordable price. We are experts and positioned to assist. We enhance and support your business or marketing campaign. The options are endless and are limited only by your imagination. We want to work with you and are very open to your ideas and not afraid of trying new things.

Why should you care?

Over the next two years, The FrontPage of everyone’s website will start resembling a TV commercial more & more. Advertisers have spent billions of dollars on TV ads and they know what works. They know they have 3-5 seconds to grab your attention and they aren't doing it with text. They are capturing your attention with Video and Audio. The FrontPage of your website is no different than a TV commercial. You better grab your perspective clients attention or they won't go into the add-on pages to see the content. We are a visual society. Good impressions equal sales.

Online Video leads to sales!. "Of the 80% of viewers who had watched an online video ad, just over half had taken some sort of action. Nearly a third had checked out a Web site, while 22% had searched for more information, 15% had gone into a store and 12% had actually made a purchase".

With video & multimedia you can show the real business behind the printed words. With video the customer can see the authentic you. A video provides additional information to your potential customer that makes a positive emotional connection. Emotional connections are remembered. Video & Multimedia will distinguish you from competitors.

The Denver Entrepreneurs is sponsored and organized by Jo Guerra of Your Marketing Gal in Denver, Colorado. Because of her business background in international business and importing, she understands the unique needs of small businesses. Her specialty is training and working with companies to develop their online, social media and traditional marketing plan and strategies. She helps her customers look at the whole picture to propel their brand – often implementing free and low-cost traditional and online marketing strategies. Marketing services include social media marketing plan and implementation, social media management, SEO and keyword selection strategies, blog and website creation and branding.

Social Media for AmeriCorps Job Seekers

Here is my presentation for AmeriCorps National Civilian Community Corps (NCCC) in Denver, Colorado for their Life After AmeriCorps Day. I will be speaking to them on March 9 and am really looking forward to connecting with them. We are going to do an exercise  on texting and see what kind of grade they give themselves for having complete sentences and not abbreviating. I know, I text also and take shortcuts, but unfortunately, we are judged - especially by prospective companies that we want to work for or do business with.  Perhaps some day we will be learning this language of abbreviations -well  give us at least 40 years.

Social Media for AmeriCorps Job Seekers

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Here's a summary of the NCCC:

Our Corps Members are 18 to 24 years old and are taking part in a 10 month National Service Program, commonly referred to as the domestic Peace Corps.  The AmeriCorps National Civilian Community Corps allows members to work with and provide their services to a wide variety of nonprofit organizations all over the country.  This year, our members have worked in schools, done trail building and environmental work, done construction with several Habitat for Humanity and similar affiliates, and spent countless hours with FEMA in the gulf to assist in the region’s recovery from Hurricanes Katrina, Rita, Ike, and Gustav. In return for their commitment to service, our members receive room and board, a small living stipend, and an education award upon completion of the program. 

About 1/3 joined the program right out of high school, the about 1/3 have completed a few years of college, and about 1/3 have earned a Bachelor’s degree.  Our members come from diverse backgrounds, and so have a variety of needs as they work to develop their “Life After AmeriCorps” next-step plan. As a program we are committed to helping our members achieve their goals in any way that we can by providing resources and highlighting exciting opportunities.

 

Social Media Workshops & Classes in Denver

Your Marketing Gal to teach social media classes in the Denver area specifically designed for small to medium sized businesses. Learn the latest online marketing techniques to propel your small business to success. Social media marketing classes and workshops will be taught by Jo Guerra of Your Marketing Gal in Denver, Colorado.

Three social networking classes to be held in Denver include:

• Create Your Social Media Marketing Plan, Tuesday, March 15, 2 to 5pm, $49. Propel your business online and attract targeted customers with the right plan.
• Linkedin: Profile and Business Basics, Wednesday, March 16, 9 to 11:30am, $46, Colorado Free University. Profile basics, building connections, keyword strategies, building establishing your expertise and much more.
• Social Media Marketing Club, Thursday, March 10, 9 to 11am, Microsoft Store, $12.99. Bring a social media project to this interactive hands-on meeting and be guided by two social media specialists.  

Facebook class and workshop coming in April.

Schedule is available at Your Marketing Gal calendar.

Information on individual classes is available at Your Marketing Gal . Or contact Jo at SocialJo1@gmail.com or 303.632.2928.

About:  Your Marketing Gal in an internet marketing firm located in Denver, Colorado. Jo Guerra, owner of www.YourMarketingGal.com is a certified Inbound Marketing Consultant and Internet Marketing Professional. Your Marketing Gal helps  small businesses grow by developing and implementing strategic internet marketing plans. Services include social media marketing, social networking, blog creation, blogging, keyword selection, local search, search engine optimization & video marketing. 

 

LinkedIn Profile & Business Basics Denver Class

LinkedIn is the premier social networking site for business, but how you use Linkedin makes a huge difference in its effectiveness. Did you know that you are 40 times more likely to receive business opportunities through LinkedIn if you have a complete profile? Discover great tips for creating an effective profile that attracts prospects, customers, power partners, or hiring managers to you.

Understand the basics of social media etiquette and optimize your profile with keyword enriched descriptions. Learn to update your status to reflect your expertise in your field and discover how to join and engage in groups. This class is taught in a lively presentation format, but it helps to have knowledge of basic computer skills to follow along.

Class is Wednesday, March 16, 9 to 11:30am at Colorado Free University. Register at Colorado Free University or call 303.399.0093. $46 plus $10 material fee. 

An entrepreneur/business owner for over 16 years, Jo Guerra, owner of Your Marketing Gal. LLC, is a traditional and social media marketing consultant. She helps small businesses grow and attract targeted customers by developing and implementing strategic internet marketing plans to include social media marketing, social networking, blog creation, blogging, keyword selection, local search, search engine optimization and video marketing.

Create a Social Media Marketing Plan Denver Workshop

Stop wasting hours online not reaching the right prospects and potential customers for your business. Attend Create a Social Media Marketing Plan Workshop in Denver on Tuesday, March 15th from 2 to 5pm.  It's not too late to create and implement the right plan for your business. 

You understand the basics of social media including social networks, blogs, video marketing, etc. but how do you put this together? This three hour seminar is designed to take you step by step over the important strategies of a successful social media marketing plan including

• keyword selection
• search engine optimization (SEO)
• email marketing
• social networks including LinkedIn, Facebook and YouTube
• websites, blogs blogging and more

This is a hand-on intereactive, limited size class with a lot of personal attention. You'll have a workbook to fill out as you go through the workshop. You are welcome to bring your computer as well, but it is not required.

You will learn

• free and low-cost social media strategies you can implement
• the best tools to make your online time shorter
• the most common mistakes people make when creating a plan
• how to increase your brand awareness
• how to be known as an expert
• how to pick the right media for your business
• analytic tools to measure your efforts

This is not a sales presentation. We will not try to sell you expensive products. This is a true workshop to help you improve your business and create the right online marketing plan for your business.

Who should attend?

• Small business to medium sized business owners
• Marketing managers and professionals
• Sales executives

Class will be at Zi Fusion, 7340 South Clinton Street Englewood, CO 80112, 720.287.1479. 

Class is only $49 - a small investment for creating the right plan. Limited to only 10 attendees. Register now.

 

Receive individual training and attention from me, Jo Guerra. I've used social media for years to promote my business plus I've been training  and coaching companies to develop manageable, successful internet marketing strategies.

Read some reviews:

• She's great. Addressed our questions really well.
• Jo, your talk ...at Creative Connections was spectacular. You are as knowledgeable as anyone I've come across when it comes to knowing the ins and outs of social media. - Othniel Seiden, Author
• Excellent materials ... for business.
• Jo is very willing to educate and help.
• Jo Guerra = Social Media SUBJECT MATTER EXPERT. Jo is the real thing- she provides an advanced social media skill set from years of research, development and application. Beyond knowing inside and out the material she teaches, she has a heart of gold. She takes pride in getting to know her clients, their abilities and their needs to provide them their absolute best product solution that gets results! - Cary Ungvary, UpLevel Communications

Contact me at 303.632.2928 or social jo 1 at Gmail dot com.

 

 

The New Facebook Pages - From Fan to Facebook

The new Facebook pages just rolled out on Thursday, February 10^th and as all changes with Facebook, get used to them. After March 1, you won’t be able to use the old format. So, now that they are Facebook pages, and not fan pages, let's look at the differences.

The row of pictures at the top is similar to your personal Facebook profile. If you don’t like them, just hover over them and click X. Looks like that’s a good idea for my row as my old graphic for my Facebook page is showing.

The navigation boxes we loved at the top that were similar to a website, are gone. You now have a list on the left side that shows your navigation.

Here's the old one:

And the new one: 

Before wall posts showed in chronological order. Now you have two Wall filters. You can set a default filter based on your preferences.  I toggled between the two and will probably stick to the chronological order. However, there were a lot of complaints on Facebook's announcement page, so I'll have to check and make sure I can toggle between the two once I upgrade my page permanently. 

If change is something we need to get used to, and you have to if you are using Facebook, the best thing is that you can use Facebook as your page to interact with other pages. You can actually comment now as your page, which means you can organically grow your following and community and join like-minded people. You can also feature pages you like on your page. If you hit the “Edit page” button, you can set how you post on your page, as yourself or your page. Or you can hit settings at the top right corner.

Warning, if you are using  your personal page as your business page, I read that Facebook is cracking down on this practice by disabling the profile page and the email associated with it. I always say that people that use a personal page for their business are taking the chance of doing a lot of work to build their community and then losing it all. And when I see a personal profile used for a business, I know they are either rookies or are getting some bad business advice.  

And the worst thing for a lot of people: static FBML is gone after the 11th of March. What does that mean? Back in August or 2010, Facebook announced that developers should start using Iframes to develop pages. But it looks like a lot of developers were not aware of this after reading different forums.  If you have a page created on FBML, it looks like your page will be okay - at least for now - as it is "grandfathered" in. 

Want to read it about the Facebook page changes from the horse's mouth? Here's Facebook's announcement. And here's an article from PC World. 

Are you ready to create your page? Here is Facebook's step by step guide to create your page.  Oh and please like my Facebook page at Your Marketing Gal. 

If you have any questions or comments, please let me know by posting here.