It’s all about relationship building – whether with us as your internet business consultant or with your customers and potential clients. How are you going to build your brand and stay on top of your small business marketing strategy and build those valuable relationships with your targeted audience? What social networking sites are the best for your company? Just because you’ve heard that Facebook, LinkedIn and Twitter are the best social networks, are they good for you? And once you start engaging with others online, will you keep up with it? Will you implement a blog and post blog entries often? Or do you need help from an assistant?
I recently received an email from a potential client telling me that she had to get on social media but was so busy with her business, she couldn’t find the time to learn everything. Could I help her? It’s not that I wanted to turn away business, but as small businesses, we have to make sure that we implement a marketing plan that is manageable. I told her she should make the best use of her time, and that perhaps now, was not the best time to implement a strategy. I would give her a call in a few months.
So, this is where we come in. Although we do look at the big picture of social media marketing and all components: blogging, social networks, website, keywords, SEO, etc., we want to make sure that the strategy is both manageable and makes sense for each company we work with.
Social media is a tool to reach potential clients. But it is a commitment. We’ll work with you to make sure that we listen to your goals, look at your needs and resources. Then we’ll help implement a plan that is unique to your company. After all, anyone can teach you to Twitter, Facebook and blog. But we’ll help you pick the right avenues for your goals and resources.
