Social Media Consulting • Lead Generation • Social Networks • Blogs

Feliz Navidad Dance

Happy Thanksgiving

Personalize funny videos and birthday eCards at JibJab!

The New Facebook Changes

Get used to it. If you have a Facebook profile, we'll all be getting our new profiles timeline soon - if you haven't already. Here's a presentation from Mari Smith on the new changes. Do you like them? 

Facebook Changes: A Complete Guide - by Mari Smith

View more presentations from Mari Smith

2011 F8 Keynote

At one hour and thirty eight minutes or so, here is the FI 2011 keynote speech by Mark Zuckerberg. What do you think of the first "Mark"? Has he gotten totally buffed and decided to make things up?

 

Watch live streaming video from f8live at livestream.com

Facebook Pages Changes: No More Updating Fans

Don't even try to update fans after the 30th of September if you have a Faceook Page for your business or organization. Thanks, Facebook, reel us in, get us hooked, charge us?

Have you seen this? If you have a Facebook Page for your business - not a personal profile, this affects you. If you've been on your Facebook Page lately and click on updating fans, this is the message you'll see.

I wonder what tools they will have available for us. Right now their help section states:

Can I update fans of my page using Facebook Messages?

As of September 30th you'll no longer be able to send an update to fans using Facebook Messages. We want you to connect with your audience in the most effective ways possible, and updates that go to Facebook Messages may end up unseen in the "Other" folder.

Here are other ways you can expand your reach:

Post content on your page Wall so people see your updates in their news feed. You can target your posts by location or language by choosing Customize from the audience selector dropdown before you post. 

Consider using targeted Facebook Ads or Sponsored Stories to help grow and highlight your message within the Facebook experience.

Is this going to be a good change for us that use Facebook to grow your small businesses? What do you think? Do you use this way of updating your fans? 

 

Facebook Pages for Business Denver Class

Facebook Pages for Business Class in Denver on Wednesday, September 21, 10am to 12pm in the Tech Center.

Why are major brands including using Facebook to increase their brand awareness and sell services and products? Because it works. And you can use the same strategies to grow your business. Are you missing out on the free publicity?

Join us for this interactive class as we go step-by-step to create your Facebook Business Page. Find out the best times and what to post on Facebook to get more interaction and how to gauge your efforts. 

Bring your laptop computer. Please make sure you know how to connect your computer to a wireless connection.

Who should attend: Entrepreneurs, business owners, and marketing managers.

Prerequisites: Have a personal profile set up and completely filled out on Facebook, knowledge of maneuvering around the home page including answering messages, notifications and posting updates.

Class sponsored by Social Buzz Network, Corporate Office Centers and Your Marketing Gal. Class is Wednesday, September 21, 10am to 12pm, $34 includes snacks. Class is at Corporate Office Centers, 4643 S. Ulster Street, Suite 800, Denver, CO 80237, 720.228.4000. Jo Guerra, owner of Your Marketing Gal is proud to be the trainer for this class. She has taught hundreds of business owners how to market their brand on social media. Contact her at 303.632.2928 or email her.

Reserve Your Spot Today - Limited Seating.

6 Ways to Convert Social Media Traffic Into Leads | Social Media Examiner

6 Ways to Convert Social Media Traffic Into Leads

By Nichole Kelly
Published July 20, 2011

Are you getting traffic from social media? Want to convert some of that traffic into leads?

This article will share six easy ways to turn lurkers into leads.

Some background

A little background starts by evaluating your current lead generation process and whether it’s helping or hurting your efforts.

It’s important to understand the relationship among your lead generation strategies, your social media channels, your blog and your landing pages. Many times when we think of generating leads in social media, we look at the content we’re posting and neglect to look at the surrounding elements that also touch the user.

Every status update about a new blog post has three steps to drive lead generation: the status update, the blog post and the landing page. Each one of these has a different role in the process and offers a unique opportunity to optimize lead conversion. A typical lead conversion process in social media looks like the image below. 

Understand your opportunities to convert leads.

You’ll notice there’s a critical component in the middle—the blog post. We spend a lot of time creating relevant content for our readers and promoting it through our social media channels. But many times, we forget to look around the content of the post to see if there is an EASY way for our visitors to become leads.

Karen Rubin, marketing product manager and marketeer for HubSpot, offered these great tips to help you optimize your blog to convert your social media traffic into leads.

#1: Offer an email blog subscription

RSS has become one

via www.socialmediaexaminer.com

Great advice from the Social Media Examiner

Grow Your Biz - Networking Business Development Meeting Denver Entrepreneurs

This month's meeting with the Denver Entrepreneurs is a business development networking meeting at Corporate Office Centers,  4643 S. Ulster, Suite 800, Denver, CO 80237 at 6pm. We'll be talking about building community and working it successfully.

Bring plenty of cards and be prepared to talk about your business. Also find out about other business people's businesses, make connections and find strategic partners. You may even find other businesses that need your services.

We'll take a few minutes each to introduce ourselves and answer some questions. Armando Vega will be hosting us at Corporate Office Centers in the Tech Center. This will be a joint meeting with Social Buzz Network, the great organization that organizes our fun, monthly happening happy hours.

RSVP and more info at Denver Entrepreneurs or just show up and we'll welcome you.

Denver Entrepreneurs is organized by Jo Guerra, owner of Your Marketing Gal. Connect with her on Facebook.

Denver High Style Business Networking in a Fuchsia Hummer

Social Buzz Network LLC., a local advertising and networking company takes business networking not just out of the box, but out on the  road in a pink hummer.

Last month, a group of small business owners were lucky enough to be invited to one of the most exclusive and innovative networking events in the Denver metro area (yes and I was one of the lucky ones). The group began their day at Castle Rock Radio, a popular online radio station with a substantial following.  After the introductions were made and each business owner had the opportunity to vocalize their “30 second spot” the group toured the facility and prepared for a fun day of powerful connections.

From Castle Rock, the group slid into the luxurious and renowned pink hummer provided by Sunset Limo and traveled in style to their first shopping stop at Scarlet V’s Fine Lingerie in Parker.  This was the perfect beginning for these small business rock stars looking to stretch their legs and let their imaginations run wild! The lingerie store houses lingerie designed by the owner at very affordable prices.

Parker Day Spa, located at the end of peaceful Pikes Peak Court, in Parker, CO hosted the group’s second stop and prepared a fabulous, healthy lunch catered by Zeke of Creative Culinary Connections.  Parker Day Spa is housed in a beautiful pale yellow Victorian house surrounded by huge cottonwoods.  It is serenity in perfection, offering a wide array of beautification and relaxation services.

The party then moved to Mile High Pole Club, who treated the group to delicious pomegranate mimosas, snacks and a pole dancing beginner class! This is one of the best workout routines for staying fit while having fun.

The group networked and socialized along the way to the fourth and final stop - the trendy fashion clothier, Toolips Boutique in Highlands Ranch, where they shopped and enjoyed winding down a terrific day.

By spending a few hours together, the group developed many new strategic partners and found potential clients. Susan Gomez-Corriere, owner of Social Buzz Network LLC. said “This was the first time that we had tried something like this. Each of the different businesses, that are all also advertisers, provided a unique welcoming and memorable experience for the group. I know we’ll be offering these limo networking social events again”.

Join the Denver Entrepreneurs for more information on Susan Corriere's Social Buzz events.

Facebook for Beginners Denver Class

Confused on how to use Facebook?

Everyone is talking about Facebook for business. But before you soar, get the basics down.

Join us for this interactive beginner class in Denver where you’ll:

• get a great start on your PERSONAL Facebook profile
• explore the “Wall”
• post pictures, videos, status updates
• invite friends to join your personal page & more

Bring laptops and plenty of questions.  Don’t forget your business cards because a networking lunch social is included.

This class is for business owners or marketing managers that are brand new or fairly new to Facebook and plan on using Facebook for business.

Don’t waste hours online getting confused and trying to figure out Facebook only to do find out you’ve done it all wrong. Shortcut the process with this step-by-step Facebook for Beginners class.

If you want to use Facebook for business, your personal profile is intertwined with your business – even if you decide to keep everything separate. Learning the basic foundation will make the Business part of Facebook much easier.  

Class sponsored by Social Buzz Network, Corporate Office Centers and Your Marketing Gal.

Facebook Beginner Class will be held at Corporate Office Centers in the Tech Center, Thursday, July 21, 10am to 1pm, and is only $34. Class includes lunch and great networking. Register early - limited seating.

 

Corporate Office Centers is located in the Tech Center at 4643 S. Ulster Street, Suite 800, Denver CO 80237.

Jo Guerra, owner of Your Marketing Gal is proud to be the trainer for this class. She's taught hundreds of businesses and job seekers how to use social media marketing successfully. Contact Jo at socialjo1@gmail.com or 303.632.2928.