Your Marketing Gal

Thank You For Stopping By

Thank you so much for stopping by Your Marketing Gal. You'll find posts on social media, general business how to and so much more. Always feel free to contact me with any questions you may have. Thanks!

LinkedIn Business Basics: Create a Great Profile

This is the presentation for my students at Colorado Free University. I went item by item through all the LinkedIn headers plus challenged them to create their LinkedIn profile by a certain date. If you've been putting off completing your profile, you can download a PDF file and take the LinkedIn 100% complete profile challenge: Download Challenge to LinkedIn.

LinkedIn Profile Basics

Marketing Your Business on Facebook

This is the second part of my Facebook for Business I taught at Colorado Free University. And I have to thank all the participants for showing up on a Saturday afternoon to take the second part of the Facebook class. If you are interested in taking social media classes in Denver, please check out my calendar of events. You can also contact me at 303.632.2928 or SocialJo1@gmail.com. Happy social networking!

Facebook Marketing for Business

View more presentations from Your Marketing Gal.

Facebook 101 - Grow Your Business

This is my presentation to a great group of participants at Colorado Free University on using Facebook for business. If you live in the Denver area and would like to take a social media class, please check out my schedule of events and classes. Need a little more information, please check out the description page or contact me at SocialJo1@gmail.com.

Facebook 101 for Business

View more presentations from Your Marketing Gal.

Workshop: Use Facebook to Build Your Business: It's Free and It Works!

Facebook business building strategies are very simple and can be used at no cost to you. The publicity is priceless and is the wave of the future. The class is for success-minded entrepreneurs wanting to automate, simplify and rapidly increase their network and public exposure through the magic of Facebook, the world's most used social media website. Get the tips, tricks and strategies to build your friend base while building your brand. Learn how to avoid the three top deadly mistakes on Facebook.

Class is Saturday, February 20, from 9am to 11am at Colorado Free University, 7653 East 1st Place, Denver, CO 80230. To register for class 3719J9, please call 303.399.0093 or visit http://bit.ly/FacebookFeb20. Class is $46 for non-members and $34 for members with an additional optional materials fee. 

Free February Networking & Education Meeting: Denver Entrepreneurs

Optimize Your Bottom Line Through Search Engine Optimization

Please join the Denver Entrepreneurs for our February meeting including power networking and education. Mike Belasco, a local Search Engine Optimization expert, will be sharing some great information that can help all of us optimize our websites, blogs, social media platforms, press releases, etc., to get even more traffic, prospects and customers. Meeting is Thursday, February 25 from 6:30pm to 8:30pm.

Google and other search engines work on algorithms to rank your site that are often secret. Mike Belasco has obviously broken the code helping scores of companies be ranked on the first page of Google. Founder of SEO Overflow, Mike will be talking to us about search engine optimization and why it is so important. Make sure you have the right keywords in the right places on your website, blog, social media profile, etc, Want to find out where to do keyword research? Are the meta tags still important? Your web designer may say they do SEO, but in reality do they? 

Mike will answer these questions and more to make sure you know the basics of SEO and what it takes have a successful website that is truly optimized for search engines. The next time someone says they know SEO and wants to optimize your website, you'll be able to ask them the right questions. RSVP at http://www.meetup.com/Denver-Entrepreneurs/calendar/12484995. Admisstion $0.00 - yes free!

LinkedIn 101 Rotary Club in Denver

Last night I had the pleasure or presenting a brief introduction to LinkedIn to a group of Rotary members. Debra Fine, author of the bestselling book The Fine Art of Small Talk, asked me to present to the members of her chapter at their informal gathering. After watching a video on her website, I see that social media is actually not so different from her suggestions on how to engage people through small talk. Through LinkedIn and all social networks, it's  all about having a conversation with your connections, friends or followers. Her advice: show that you are listening - also great for social media.

Thanks so much, Rotary members, for having me at your meeting. Oh and my brother will be so proud that I spoke to you as he has been a member with perfect attendance of the Rotary Club in Laredo, Texas for almost 30 years. 

Twitter for Job Seekers

On December 17, I had the pleasure of speaking to a friendly group of job seekers in Boulder called Boldernet. The group is run by volunteers but has a nice, relaxed structure. Their website is http://www.bouldernetworking.net/ plus they have a Meetup as well. Here is the Twitter presentation:

Social Media Marketing 101 Brand Your Business

Is it too late to create your social media marketing plan? Heck no - it's prime time. You can start branding yourself as an expert in your industry or business by implementing a few simple tools. Watch the Power Point I presented to the great folks at Creative Connections in Denver recently. Have any questions, feel free to contact me.

Denver Entrepreneurs Unite for a Great Cause

On November 18, a dynamic group of Denver Entrepreneurs met at Slattery's Irish Pub for a great cause. Our benefactor: Food Bank of the Rockies. We raised $750 or the equivalent of 3,000 meals for folks and we had so much fun. I am honored to be the organizer for this group of business owners and friends.

Our big job for the night was a fun networking event - a people scavenger hunt - where everyone had to talk to each other to find out who had done what on the list of questions. It inspired everyone to network, talk and enjoy the company. An hour later, no one had claimed the prizes because all were busy getting to know each other. I made sure the winners got their prizes. Such a successful event - fun, networking and for a great cause.

Please visit the Denver Entrepreneurs. Our meetings are "sales free", fun and educational. We have monthly experts speaking to us on a variety of helpful topics to help us grow our business. So please join us. 

Creating Video For Search Engines - Media Post Search Insider

If you're just getting into video marketing, as I am, the following article has great information.

My job has lately had me producing a lot of video content for the Web, and I suppose my timing couldn't be better. Google just decided to roll out auto-captioning, which will vastly improve the accessibility of video files to search engines. And while Web videos are hardly a novelty, they're starting to influence conversations more and more. Here, then, are a few observations about what (and what not) to do when producing video for the Web.

Videos Rank!

One of the biggest surprises I found after producing a few videos was how quickly they ranked on Google's Video Search. While everybody and his brother have spent years optimizing their pages for Google Web search, a far fewer number have deployed video assets. While it's an overstatement to say that Video Search is virgin terrain, there's clearly an opportunity here if you have something to say -- and a way to say it with video. Does the fact that we decided to host these videos on Google-owned YouTube influence their rankings? Well, it clearly doesn't hurt.

Short is Better

Numerous studies have shown that Web video watchers prefer short over long-form video content. So what do you do if you've shot a 30-minute interview? Cutting it into four or five topic-themed segments, from roughly four to five minutes in length, is labor-intensive, but it's worth your while to do so, because each segment can be titled with a unique topic name, which will boost your rankings. Once you've created the clips, you can easily organize them on YouTube using its playlist system, which lets you control the running sequence of each clip.

Traffic Spikes Are Great, But Plan For The "Slow Tail"

There's nothing better than having a video "go viral," but this doesn't happen often. However, over time, a video that starts out with a middling performance can rack up many thousands of views over a period of weeks or months. Keep this long time horizon in mind and make sure your videos are date-stamped. Somebody watching your video a year from now won't mind if it's old, as long as you forewarn them of the recording date. Your first Web video may not nail a prospect in its first month, but a year from now may land a big fish. Think of each video you make as another "hook" in the water that may be nibbled on next week, or many months in the future.

Inexpensive Productions Don't Have To Look Cheap

As someone with an extensive A/V background, I'm still amazed at how powerful today's NLE (Non-Linear Editing) systems are. Adobe Premiere is preferred by many digital video professionals, but has a fairly steep learning curve. Unless your production needs are particularly fancy, you can probably achieve equivalent results with less expensive software such as Sony Vegas. There are tons of great online video production resources on the Web that can help you set up temporary or permanent video production environments. In my view, the biggest mistakes that people make when doing Web videos is failing to light properly and to produce quality audio.

Steve Baldwin is editor-in-chief at Didit, an agency for search engine marketing and auctioned media management based in New York. You can reach Steve at steve.baldwin@didit.com.

See original article.

via www.mediapost.com