Recently we received some questions about how Google uses (or more accurately, doesn't use) the "keywords" meta tag in ranking web search results. Suppose you have two website owners, Alice and Bob. Alice runs a company called AliceCo and Bob runs BobCo. One day while looking at Bob's site, Alice notices that Bob has copied some of the words that she uses in her "keywords" meta tag. Even more interesting, Bob has added the words "AliceCo" to his "keywords" meta tag. Should Alice be concerned?
via googlewebmastercentral.blogspot.com
Wondering about the "keywords" meta tag ranking on your website and whether this is important? Read this great article from Google's blog on this. We've heard for years how important your meta tags are. And although other search engines use this, according to this article, Google does not pay attention to meta tags. It is still considered "best practices" to include this since other search engines do pay attention to this. Let me know what you think.
Social Media and Traditional Marketing Consultant 